FATIMA’S PORTFOLIO

CRAFTWAY: Museum of International Folk Art

Personal Project

Timeline: January to April 2024

Software: Adobe Illustrator and Adobe Photoshop

The project aims to create the identity and logo design for the hypothetical client and helping to promote the logo. Including a range of package designs, promotional campaigns, catalogs, and annual reports. For the Craftways International Museum of Folk art logo, I created three native pottery due to the connections between New Mexico and Texas. The museum is family-friendly oriented made in different sized representing father (bottom), mother (mother), and child (on top) to show the unique collection's of the museums. I made three different promotions including Oaxaca carvings (Alebrijies) native American pottery and textiles, and Japanese kimonos each with its own fascinating story to tell. To showcase the promotional material I made threee advertising posters and colleral material (tee shirts, totes, mugs, and coasters). Including stationery items like journals and stickers, mini-postcards, keychains, and tote bag.

CRAFTWAYS Logo Black, Reverse, and Color

CRAFTWAYS Stationary

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Onboarding Box: Institutional Advancement Welcome Box