Personal Project

Timeline: January to April 2024

Software: Adobe Illustrator and Adobe Photoshop

The project aims to create the identity and logo design for the hypothetical client, helping to promote the logo, including a range of package designs, promotional campaigns, catalogs, and annual reports. The Mammoth Rock Brewery represents the well-known local landmark in which the mountain formation is shaped as a Mammoth in Franklin Mountain. The logo represents a known plant, Hamulus Lupulus, also known as common hop, used in Barahsinghe Craft Beer. Mammoth Rock Brewery showcase the promotional material and branding, including advertising posters and collateral materials of beer box with cans, coasters, beer jug, t-shirts, and camping cup.